IP Points 2/28/15: Quynh-Anh Nguyen

IP Points 2/28/15: Cara Van Uden

Product Photo

PC #19: Sign

Advertisement Analysis and Spoof #2:

1. What is the message?
     The company is attempting to get its brand name out so that people shop at it.
2. What is the audience for this piece?
     Clearly, the ad is attempting to draw the attention of young people who are attracted to ripped, hot men.
3. What in the piece tells you that it was created for this audience?
     The use of an conventionally attractive male model indicates that this advertisement was made to capture the attention of its viewers--that this is the type of man that should exist and this is what Abercrombie has to offer.
4. Is there more than one message?
     Not only is Abercrombie & Fitch trying to get its name out in the world, it's also implying that by shopping there, men can come out looking like this: conventionally attractive--"cool" even.
5. What techniques are used to convey the message?
     The company uses uniform advertisements--with the same black and whites and attractive models. There are few other advertising techniques that the advertisement uses.

1. What is the message? 

     Known for its controversial nature regarding the company's CEO and his apparent distaste for people of different body shapes, this advertisement is poking fun of the company's ideals--emphasizing Abercrombie's shallowness and lack of diversity or representation. 

2. What is the audience for this piece? 

     This advertisement really goes toward anyone who shops at Abercrombie--particularly those who are ashamed of their bodies and of not being able to fit into the company's clothing. 

3. What in the piece tells you that it was created for this audience? 

    This spoof advertisement primarily uses the text to convey its message; it keeps Abercrombie's image and typography fairly similar so that people can understand. 

4. Is there more than one message? 

    No. 

5. What techniques are used to convey the message. 

    I primarily relied on using Abercrombie's typography so that the audience immediately knows what company I am pointing fingers at. 

Advertisement Analysis and Advertisement Spoof #1:

1. What is the message?
     This advertisement is attempting advocate environmental conservation.
2. Who is the audience for this piece?
     Though this advertisement would most likely appeal to those who are more environmentally conscientious, its target audience is more widespread: those who are not so environmentally conscientious--those who need the awareness in an urgent manner.
3. What in the piece tells you that it was created for this audience?
     It is clear that the people who are not environmentally aware, or simply do not care, need a warning more than a passive reminder. The audience most likely lives comfortable lifestyles where most of the environmental damage is done. This advertisement conveys the seriousness of the problem so that it can grab the attention of the apathetic.
4. Is there more than one message?
     As far as I can tell, its meaning is fairly clear and straightforward: it wants to both raise awareness and on a more profound level, elicit action.
5. What are the techniques used to convey the message?
     This advertisement primarily draws from drama and contrast; by juxtaposing the comfortable city life of the "common, relatively affluent people" and the melting icebergs, the audience gets a sense of direness--of absolute pertinence this problem is.

1. What is the message? 

     The message in this spoof maintains the same--only this time, it adds a more satirical twist. 

2. Who is the audience for this piece? 

     The audience gears more toward youths and perhaps mid-twenty year-olds--those who would appreciate the humor, but still understand how drastic the situation is. 

3. What in the piece tells you that it was created for this audience? 

     The plain words like "let's try not to die" and "think of the polar bears" downplay the seriousness of the issue, but because of the dramatic images, the audience can still understand what this advertisement is attempting to tell them. 

4. Is there more than one message? 

     This advertisement directly points out an animal that is affected by the problem--promoting the idea that there are more on this earth than just humans. 

5. What are the techniques to convey the message? 

     The advertisement spoof still uses contrast to convey its overall message. This time, the contrast is most prominently seen through the use of words, from those that are more serious--even sinister--to those that are more lighthearted.