The company is attempting to get its brand name out so that people shop at it.
2. What is the audience for this piece?
Clearly, the ad is attempting to draw the attention of young people who are attracted to ripped, hot men.
3. What in the piece tells you that it was created for this audience?
The use of an conventionally attractive male model indicates that this advertisement was made to capture the attention of its viewers--that this is the type of man that should exist and this is what Abercrombie has to offer.
4. Is there more than one message?
Not only is Abercrombie & Fitch trying to get its name out in the world, it's also implying that by shopping there, men can come out looking like this: conventionally attractive--"cool" even.
5. What techniques are used to convey the message?
The company uses uniform advertisements--with the same black and whites and attractive models. There are few other advertising techniques that the advertisement uses.
1. What is the message?
Known for its controversial nature regarding the company's CEO and his apparent distaste for people of different body shapes, this advertisement is poking fun of the company's ideals--emphasizing Abercrombie's shallowness and lack of diversity or representation.
2. What is the audience for this piece?
This advertisement really goes toward anyone who shops at Abercrombie--particularly those who are ashamed of their bodies and of not being able to fit into the company's clothing.
3. What in the piece tells you that it was created for this audience?
This spoof advertisement primarily uses the text to convey its message; it keeps Abercrombie's image and typography fairly similar so that people can understand.
4. Is there more than one message?
No.
5. What techniques are used to convey the message.
I primarily relied on using Abercrombie's typography so that the audience immediately knows what company I am pointing fingers at.
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